Exhibitions and trade shows are powerful platforms to showcase your brand, attract potential customers, and build industry connections.
One of the most common stall layouts at these events is the 1 side open exhibition stall design.
While it looks simple, it can be highly effective when executed with creativity and precision by an experienced exhibition stall designer.
In this blog, we’ll cover the pros, cons, and best practices of one side open stalls, compare them with 2 side open exhibition stall design layouts, and share practical exhibition stall design ideas to maximize your impact.
What is a One Side Open Exhibition Stall Design?
A 1 side open exhibition stall design is positioned with three closed walls and one open side facing the aisle.
It functions much like a mini retail outlet visitors can walk in from the front, but traffic flow is limited to that single entry point.
This layout is often assigned in standard exhibition hall floor plans and is a cost-effective choice for businesses with small to medium budgets.
It is commonly offered by every exhibition stall design and fabrication company as a starting option.
Pros of One Side Open Exhibition Stall Design
1. Cost-Effective Setup
One side open stalls generally require fewer raw materials, lighting, and fabrication elements compared to more open layouts.
This makes them budget-friendly while still offering a professional brand presence.
2. Clear Brand Focus
With three walls available, brands get ample space for creative exhibition stall design elements like graphics, digital screens, backdrops, and product displays.
The enclosed nature ensures the visitor’s attention is focused entirely on your brand.
3. Easy to Customize
Fabricators and designers find it simpler to customize one side open stalls with modular panels, lighting, and furniture.
A professional exhibition stall design and fabrication company can quickly adapt the structure to fit any industry.
4. Better for Smaller Spaces
If you’re working with a limited footprint (say, 9 sq.m or 12 sq.m), the one side open design maximizes utility without looking cluttered.
Cons of One Side Open Exhibition Stall Design
1. Limited Visitor Flow
Since visitors can only enter from one side, traffic flow can be restricted. If nearby stalls are more open and interactive, you may lose footfall.
2. Risk of Looking Closed-Off
Without proper creative exhibition stall design, the stall can look boxed in. This makes it less inviting compared to 2 side open exhibition stall design layouts.
3. Less Visibility
From an aisle perspective, only one side showcases your brand. This reduces visibility when compared to corner or island stalls, which allow exposure from multiple directions.
Best Practices for One Side Open Exhibition Stall Design
To overcome the challenges and make the most of your space, consider these exhibition stall design ideas:
1. Use Walls for Branding
Dedicate one wall for your main brand logo and tagline.
Use another for product displays or interactive screens.
Keep the third wall creative with lighting or thematic graphics.
2. Maximize Lighting
Good lighting can make even small stalls stand out. Combine ambient lights with focused spotlights on products or displays. LED strips and backlit panels give a modern, professional look.
3. Smart Furniture Placement
Avoid overcrowding. Use sleek counters, bar stools, and open racks to keep the space airy. Place reception counters near the open entry for quick visitor engagement.
4. Creative Themes
Work with an exhibition stall designer to create a theme that resonates with your brand. Examples:
A tech company can use futuristic lighting and digital walls.
A food brand can replicate a mini tasting booth.
A fashion brand can use mannequins and fabric backdrops.
5. Interactive Elements
Include screens with videos, VR demos, or product simulations. These attract visitors even if the stall is closed from three sides.
6. Open Entryway Design
Keep the entry clutter-free. Use flooring, carpets, or arches to create a welcoming vibe that draws people in.
One Side Open vs Two Side Open Exhibition Stall Design
Many exhibitors wonder whether to choose a 1 side open exhibition stall design or a 2 side open exhibition stall design. Here’s a quick comparison:
| Feature | One Side Open | Two Side Open |
|---|---|---|
| Cost | More affordable | Slightly higher |
| Visibility | Limited | Higher (two aisles) |
| Visitor Flow | Single entry point | Dual entry, better flow |
| Branding Space | More wall space | Less wall space, more open |
| Best For | Small budgets, focused branding | Medium budgets, higher visibility |
If your priority is brand storytelling with large walls for creative graphics, one side open stalls are ideal. If you want more traffic and exposure, go for a 2 side open exhibition stall design.
Role of an Exhibition Stall Design and Fabrication Company
Partnering with the right exhibition stall design and fabrication company is crucial. They not only provide exhibition stall design and fabrication but also manage installation, branding, and creative execution.
A professional team can turn a simple one side open stall into a creative exhibition stall design that grabs attention despite space limitations.
Look for these qualities in a stall design partner:
Experience with both 1 side open and 2 side open exhibition stall design layouts.
In-house design team with 3D visualization capability.
Proven track record across industries (tech, pharma, food, fashion, etc.).
Ability to balance creativity with budget.
Creative Exhibition Stall Design Ideas for One Side Open Layouts
Backlit Graphics Wall – Use the main wall for illuminated branding.
Product Display Niches – Create recessed shelves with lights to highlight products.
Hanging Elements – Add overhead banners or hanging signs for visibility.
Themed Flooring – Use carpets or vinyl flooring in brand colors to stand out.
Live Demos – Place demo counters at the open side to engage passersby.
Minimalist Design – Clean, clutter-free layouts often attract more attention than overly busy stalls.
Cost Considerations
The cost of a 1 side open exhibition stall design depends on:
Stall size (commonly 9, 12, 18, or 24 sq.m).
Fabrication materials (wood, metal, modular panels, eco-friendly).
Lighting and branding elements.
Creative add-ons like LED walls, VR, or thematic props.
On average, a professional exhibition stall designer may charge:
Small stalls (9–12 sq.m): ₹1.5 – ₹3 Lakh
Medium stalls (18–24 sq.m): ₹3 – ₹6 Lakh
Premium designs with custom fabrication: ₹6 Lakh+
Final Thoughts
A 1 side open exhibition stall design may seem basic, but with the right strategy, it can become a powerful marketing tool.
The key is to focus on creative exhibition stall design ideas, smart branding, and effective visitor engagement.
Whether you work with an independent exhibition stall designer or a full-service exhibition stall design and fabrication company, make sure your design reflects your brand identity and business goals.
When done right, even a simple exhibition stall design can leave a lasting impression on your visitors and deliver measurable results.